A website is an effective business investment depending on your communication and creative web design, don't delay or give it a low budget, your competitors won't.
Years ago many wouldn't even consider it and ask "how can creativity help investors in the financial area?". Like it or not just like at NFT nowadays, millions spent on.. graphic design.
Apart from quality webdesign what do you also need? The right trustworthy payment methods on your website and the best web hosting deals!